Throwing coins into fountains may symbolize luck, but Belgium’s financial federation Febelfin warned on Thursday that real prosperity depends on sound financial planning.
The organisation launched its new financial literacy campaign at De Brouckère Square in Brussels, where a symbolic “Fountain of Fortune” was installed. Passers-by tossing coins into the fountain were rewarded with financial advice, designed to help them secure a more stable future.
According to Febelfin, financial stability in Belgian households is under severe strain. A study conducted with research firm Indiville revealed that both young people and seniors often lack the knowledge and confidence to manage their finances effectively.
The problem appears particularly urgent among younger adults. A separate study by Deloitte and Argenta found that 54% of Belgian households are considered financially vulnerable, with only one in three young people demonstrating sufficient financial skills.
The research also painted a troubling picture of financial anxiety. In total, 37% of respondents admitted losing sleep due to money worries. Among young adults, 43% reported heightened stress about personal finances, and nearly one in three feared that their bank card could be declined at the checkout.
“These figures highlight the pressing need for financial education, as all age groups can benefit from better knowledge and support,” Febelfin stated during the campaign’s launch.
The federation emphasised that financial literacy is not just about saving and investing more wisely. It also strengthens resilience against online fraud, prevents risky decisions, and provides a sense of security for households already feeling the strain of rising living costs.
Febelfin’s call extends beyond individual responsibility. The group urged authorities, educators, and community organisations to integrate financial education into everyday learning, starting from a young age. Schools, in particular, were identified as key platforms for building essential money management skills.
Parents, too, were highlighted as crucial figures in shaping financial habits. “Parents also play a critical role in this matter,” Febelfin said, stressing that financial awareness begins at home.
The Fountain of Fortune campaign is designed to capture public attention in a simple yet symbolic way. While the playful act of throwing coins into a fountain remains unchanged, the message delivered alongside it reminds Belgians that true fortune comes from informed decisions rather than chance.
By combining symbolism with practical advice, Febelfin hopes to shift public attitudes and foster long-term change. For many Belgians, the installation is not just a temporary attraction, but a wake-up call to take control of their financial future.
