Brussels, August 8, 2024 — Rising cybercrime, artificial intelligence (AI), and geopolitical instability are emerging as major concerns for Belgian business leaders, according to the latest TrendWatch 2024 survey conducted by the Federation of Belgian Enterprises (FEB) in collaboration with insurance group Ageas.
This annual study highlights the growing impact of these issues on both business executives and the broader workforce in Belgium.
For the third consecutive year, cybersecurity has been identified as the leading concern among business managers. With the increasing sophistication of cyber threats, Belgian companies are prioritizing the protection of their digital assets and infrastructure.
The rise in AI tools, such as ChatGPT, also looms large on the radar of business leaders, raising questions about the implications for data security and the future of work.
The survey’s findings underscore a significant divergence in priorities between business executives and workers. While cybersecurity is a shared concern, workers are more focused on issues directly affecting their daily lives.
High energy prices and inflation emerged as prominent worries among the workforce, reflecting the broader economic pressures that impact household budgets.
The survey, which collected insights from 722 business leaders and a representative sample of 1,300 Belgian workers, also highlights a growing emphasis on work-life balance.
This trend is largely attributed to the widespread adoption of hybrid working models across the country.
As remote and flexible work arrangements become more common, employees are increasingly valuing their personal time and well-being, a shift that businesses are beginning to accommodate.
Environmental issues have also gained traction, with general concerns about climate change and sustainability becoming more pronounced.
The FEB and Ageas point to an increasing awareness of the environmental impact of business operations and a growing demand for corporate responsibility in addressing these challenges.
“Cybersecurity, AI, and geopolitical tensions are undeniably critical issues that require the attention of business leaders,” said a spokesperson from FEB.
“At the same time, it is essential to recognize and address the concerns of the workforce, particularly those related to economic pressures and work-life balance.”
The TrendWatch 2024 survey included a comprehensive assessment of 148 pre-selected trends, with participants rating each based on its perceived impact.
The results reflect a complex landscape where technological advancements and global uncertainties intersect with personal and economic concerns.
As Belgium navigates these evolving challenges, both business leaders and workers will need to adapt to the shifting priorities and demands of the modern world.
The insights from the survey will likely inform future strategies and policies aimed at balancing the needs of businesses and employees while addressing broader societal issues.
The FEB and Ageas plan to continue monitoring these trends and their impact on the Belgian business environment, ensuring that both leaders and workers are equipped to handle the dynamic landscape of the coming years.
