Lidl has officially opened its brand-new store in Schaerbeek, marking an important milestone in the retailer’s continued expansion across Brussels. The store, which welcomed its first customers on Wednesday, 26 November, becomes the company’s second location in the municipality.
Nestled within a newly built mixed-use development, the project reinforces Lidl’s long-term strategy to embed modern, sustainable retail spaces more deeply into dense urban environments.
The new supermarket forms part of an ambitious real estate development led by Redevco, a key European player in urban redevelopment. The partnership between Redevco and Lidl enabled the joint acquisition of the building permit for a project that brings housing, retail activity and mobility services under one roof.
With 82 residential units sitting directly above the supermarket, the development stands as a model of integrated urban planning increasingly favoured in European cities. Covering a net sales surface of 1,251 square metres, the store aims to offer Schaerbeek residents a modern, environmentally conscious shopping experience.
Lidl emphasises that sustainability was central throughout the construction process, mirroring its broader corporate commitments to reducing environmental impact while maintaining accessible prices for consumers.
One of the project’s standout features is the supermarket’s role in managing the on-site parking facilities. The location boasts 101 underground parking spaces spread over two levels, including 12 charging stations for electric vehicles.
Lidl notes that the parking system is designed to improve accessibility and encourage the use of environmentally friendly mobility options for both residents and shoppers.
Another element highlighting the development’s sustainability credentials is the installation of solar panels on the building’s roof. These photovoltaic systems exclusively power the residential units above the store, reducing reliance on non-renewable energy sources and lowering overall carbon emissions.
Although the store itself does not directly use the solar-generated power, Lidl emphasises that its participation in the project reflects a broader commitment to integrated, energy-efficient neighbourhood development.
Inside the store, Lidl continues to prioritise quality, freshness and affordability—a combination that has helped the discounter maintain a strong position in Belgium’s competitive retail sector.
With an assortment of approximately 2,500 items, the new location mirrors the typical product range found in Lidl stores across the country, focusing on essential goods alongside weekly themed promotions.
A core emphasis for Lidl remains its commitment to short supply chains and local partnerships. The company reports that 41 percent of its suppliers are Belgian, enabling the retailer to bring an extensive selection of local products to its shelves.
Shoppers can expect more than 160 varieties of fruits and vegetables every day, many of which arrive in-store within 24 hours of being harvested. This rapid supply cycle ensures freshness while supporting farmers and producers from across Belgium.
Fresh bakery items also remain a hallmark of the Lidl experience. As with its other new-generation stores, the Schaerbeek outlet features an in-store bakery offering a wide variety of breads, pastries and baked goods throughout the day.
Lidl notes that its push for freshness and quality has contributed significantly to customer satisfaction, helping the retailer secure the title of Best Retail Chain in Belgium for four consecutive years.
The store’s opening is expected to draw steady foot traffic from both residents living above the supermarket and the broader Schaerbeek community. Its central location at Avenue Britsiers 38 places it within easy reach of families, commuters and local businesses who rely on convenient and budget-friendly shopping options.
Lidl hopes the Schaerbeek project will serve as a blueprint for future developments in other cities, especially as retailers increasingly look to integrate operations into sustainable residential and commercial environments.
By combining modern retail with environmentally conscious construction and community-friendly services, the company aims to set new standards for urban supermarket design in Belgium.
The new store operates from Monday to Friday between 8:30 and 20:00, and on Saturdays from 8:30 to 19:00. It remains closed on Sundays, in line with the company’s existing policies and local trading regulations.
This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members
