Dutch online supermarket Crisp ventures into Belgium to serve customers

Belgium: The Dutch online supermarket Crisp is venturing into the Belgium market and will be launching activities in Brussels, Ghent, Antwerp and Leuven, but can serve customers all over Flanders.

The company, which has been active in the Netherlands for about four years, will be working from a 15,000 m2 distribution centre in Bornem, Antwerp, as well as mainly offering local and fresh products, including from Flemish entrepreneurs.

Tom Peeters, co-founder and CEO of the company, mentioned in the statement, “We buy directly from small farmers and producers and deliver to your door.”

Moreover, Crisp’s primary customer base includes young families that live in or about cities, which is why the regions of Ghent and Brussels, among the most densely populated in Europe, are ideal for the company to operate around.

The launch comes in light of the news that Gorillas, a German grocery shopping app through which groceries are delivered to the individuals’ homes within minutes, is considering leaving Belgium after making its debut in Brussels less than a year ago, saying it is struggling to become profitable due to fierce competition.

Additionally, if an order is placed before 22:00, customers will receive their groceries at a time of their choice the next day, including on Sundays.

The majority of the products of Belgium are put in the limelight by the app-based supermarket, from Belgian beers to white asparagus, line-caught plaice as well as Belgian milk.

Furthermore, Peeters mentioned in the statement, “As a father of two young children, I found it a challenge to make fresh, tasty and healthy food every day. Out of that need and love for good food, Crisp was born to help as many people as possible get fresh, tasty, healthy food on the table every day.”

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