Charlie D’Amelio is now the first TikTok star to hit 100million followers on the app, being one of only 3 influencers to have crossed the 50 million follower mark. Surprisingly, on TikTok, she’s more famous than huge names in Hollywood such as Will Smith, The Rock, Selena Gomez, and even Kylie Jenner.
Tik Tok was released under its current branding sometime in August 2018, and D’Amelio started posting to the application in May 2019, meaning that Amelio gained her fan following some time in the span of a year and a half, which is a record. To put that into perspective, the first Youtuber to get a hundred million followers did it 14 years after the platform was launched.
Although this is great news for both influencer and app, Charlie has recently expressed her wishes to branch out to other social media platforms such as YouTube. She has even released a podcast recently and a book seems to be on its way too. This is not uncommon for content makers, once they feel like they have achieved enough success and have conquered a stage, they tend to try their luck elsewhere in order to diversify their content, therefore also keeping it fresh. This also helps creators to keep their content in sync with whatever the latest trend is. Furthermore, Tik Tok is a comparatively newer app in the market and it might tend to not pay its creators as much as streaming giants such as YouTube or Twitch may.
Charlie, however, is not the only D’Amelio in the influencer business. As it turns out, her sister Dixie has a debut single song that somehow found its way onto Billboards Emerging Artists chart. The song, titled Be Happy, currently has 93 million views on YouTube. Together with her sister, Charlie has also released a podcast and the two have even made some YouTube videos together. Even Charlie’s parents are famous on the Gram and on Twitter.
The craziest fact about all of this is that around this same time last year Charlie had just 6 million followers on Tik Tok. In a way, Tik Tok has made Charlie what she is today, but now it seems she is more than capable of surviving elsewhere if she pleases to do so.