Klaviyo Email marketer shares top five concepts of marketing

Oloyede Michael, Klaviyo Email marketer informed about the top five concepts that marketers should know to be stronger in the market.

Read Here the top 5 concepts that marketers must understand:

1. TRIGGER OCCASIONS

Every purchase is preceded by a trigger event. It is the point at which a buyer realizes they may require a new solution.

Trigger events include:

Biological (eg. To be hungry)
Situational (eg. Getting engaged)
Emotional (eg. Getting jealous)
Social (eg. Fight with husband or wife)

2. EFFECT OF LESS EXPOSURE

We like and trust something more, the more we see it. That’s why successful marketers expertly repurpose their content so that it appears consistently in the places where their buyers hang out. What is the takeaway? Consistently show up.

3. SOCIAL CURRENCY

We are more likely to share details that makes us appear good to others. That is why people invest in NFTs and why your Twitter feed is filled with profile pictures of CryptoPunks, Lazy Lions, and Bored Apes, which drives demand. The lesson is to make sharing enjoyable.

4. PRIMING

Even minor details have an unconscious influence on us. Make sure that every detail in your funnel is preparing them or informing them of what they will receive when they work with you. What is the takeaway? People who are primed end up buying.

5. SCARCITY

When something is in short supply, we value it more highly. Because of this, Apple releases fewer units of each new item to encourage a buying frenzy. The takeaway? Demand may increase if availability is reduced.

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