Klaviyo Email marketer Oloyede Michael shared ten email marketing terms and their meaning through his official social media account.
Here are ten email marketing terms and their meaning
Email marketing: The process of using email to promote products or services, build relationships with customers, and drive sales.
Opt-in email: An email that is sent to a recipient who has explicitly given permission to receive promotional or marketing messages from a sender.
Spam: Unsolicited email that is sent to a huge number of recipients without their consent.
Open rate: The maximum percentage of recipients who open an email campaign.
Click-through rate (CTR): The percentage of recipients who click on a link in an email campaign.
Bounce rate: The percentage of emails that are not delivered to the intended recipient because of a technical issue, such as an invalid or non-existent email address.
Conversion rate: The maximum percentage of recipients who complete the desired action, such as making a purchase or filling out a form, after receiving an email campaign.
Segmentation: The process of dividing a large email list into smaller, more targeted groups based on shared characteristics, such as location, interests, or behaviour.
A/B testing: The process of comparing the performance of two or more versions of an email campaign to determine which one is the most effective.
Autoresponder: A pre-written email that is automatically sent to a recipient in response to a specific action, such as subscribing to a list of emails or making a purchase.