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Klaviyo Email marketer shares ten email marketing terms and their meanings

Klaviyo Email marketer Oloyede Michael shared ten email marketing terms and their meaning through his official social media account. 

Here are ten email marketing terms and their meaning 

Email marketing: The process of using email to promote products or services, build relationships with customers, and drive sales.

Opt-in email: An email that is sent to a recipient who has explicitly given permission to receive promotional or marketing messages from a sender.

Spam: Unsolicited email that is sent to a huge number of recipients without their consent.

Open rate: The maximum percentage of recipients who open an email campaign.

Click-through rate (CTR): The percentage of recipients who click on a link in an email campaign.

Bounce rate: The percentage of emails that are not delivered to the intended recipient because of a technical issue, such as an invalid or non-existent email address.

Conversion rate: The maximum percentage of recipients who complete the desired action, such as making a purchase or filling out a form, after receiving an email campaign.

Segmentation: The process of dividing a large email list into smaller, more targeted groups based on shared characteristics, such as location, interests, or behaviour.

A/B testing: The process of comparing the performance of two or more versions of an email campaign to determine which one is the most effective.

Autoresponder: A pre-written email that is automatically sent to a recipient in response to a specific action, such as subscribing to a list of emails or making a purchase.

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