Brussels-based electric bike manufacturer Cowboy is under judicial scrutiny over its newly launched “Race” game, according to a statement from the Brussels prosecutor’s office on Tuesday.
The game, which debuted earlier this month, involves cyclists competing in a 500-metre race via an app linked to their electric bikes.
The prosecutors have expressed serious concerns about the game’s safety implications. “Cowboy is suspected of allowing its customers to race electric bikes against each other through ‘exciting games’ via their app,” the prosecutor’s office stated.
They emphasized that this feature represents an “irresponsible and hazardous practice” that could compromise the road safety of Brussels residents and visitors.
The controversy surrounding the game has intensified following criticism from various quarters. The Vias Institute, known for its focus on road safety, voiced its apprehension about the game’s potential dangers.
Meanwhile, Amsterdam’s mayor, Femke Halsema, has also joined the chorus of disapproval. Halsema labeled the game as “absurd and reckless” and has taken legal action by lodging a case with both the police and judiciary in the Netherlands.
In response to the mounting backlash and legal pressure, Cowboy announced on Monday that it would suspend the “Race” game. The company stated that it is committed to reassessing the game’s safety and making necessary adjustments to address the concerns raised.
Cowboy’s decision to halt the game reflects its attempt to mitigate the controversy and restore public confidence.
The company has promised to review the game’s design and implementation to ensure it adheres to safety regulations and does not endanger users or others on the road.
This incident has sparked a broader debate about the integration of competitive features in technology products, particularly those related to transportation.
Critics argue that such elements can distract users and increase the risk of accidents, while proponents suggest they add a layer of engagement and motivation for users.
As the investigation continues, Cowboy faces significant scrutiny from both the legal system and the public. The company will need to navigate these challenges carefully to address the concerns raised and avoid potential repercussions for its business practices.
The outcome of the investigation could have implications not only for Cowboy but also for other companies developing similar features in their products.
The focus will likely remain on balancing innovation with user safety, a challenge that will be closely watched by industry stakeholders and regulatory bodies alike.
This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members
