The Brussels Motor Show, marking its 101st edition, has opened its doors with a dynamic showcase of the latest vehicles, from cutting-edge electric cars to classic vintage models.
Held at Brussels Expo, the prestigious event began on January 11 with a special preview day for industry professionals and press. This year’s show features 63 brands, emphasizing the diverse range of vehicles available on the Belgian market.
The event was officially inaugurated by a ceremonial press of a large red button, carried out by King Philippe, alongside outgoing Prime Minister Alexander De Croo and City of Brussels Mayor Philippe Close.
The ribbon-cutting marked the beginning of what promises to be an exciting edition of the long-running show.
Electric Vehicles Take Center Stage
One of the standout features of this year’s Motor Show is the overwhelming presence of electric vehicles (EVs).
From sleek, futuristic designs to displays that seem more fitting for a sci-fi film than an auto show, EVs have firmly established themselves as the future of mobility.
Whether it’s the high-tech displays or dramatic showcases – including cars positioned atop pseudo mountains – the message is clear: electric vehicles are here to stay.
Among the many exhibitors, BYD, a global leader in electric vehicle manufacturing, and Mercedes-Benz stood out with their impressive EV displays.
This year also saw a temporary truce in the ongoing European tax disputes over Chinese electric cars, as both international and European manufacturers showcased their innovations in the EV sector.
A Blend of Past and Present
While electric vehicles dominated the show, the Motor Show did not forget its roots. A nostalgic touch was provided by the Autoworld Museum Brussels and the Belgian Historic Vehicle Association (BEHVA), which presented a stunning array of classic cars.
From golden oldies to vintage sports cars, these exhibits offered a rare opportunity to witness the evolution of automotive design.
In contrast to the traditional vehicles, Tesla impressed visitors with its sleek cyber car and futuristic droids that seemed to have jumped straight out of a sci-fi movie.
The juxtaposition of futuristic innovation and vintage elegance made for a truly diverse and engaging exhibition.
Beyond Vehicles: A Lifestyle Experience
The Brussels Motor Show is not just a platform for showcasing cars – it is also a lifestyle event. Throughout the expo, visitors could shop for automotive-themed merchandise, from model cars to stylish jackets and souvenirs.
The show offered a chance to immerse oneself in the world of cars, even for those who might not be behind the wheel just yet.
For younger visitors, the event featured a Hot Wheels stand, offering a playful, hands-on experience with miniature vehicles.
Additionally, driving simulators, a thrilling Red Bull bike show, and displays of solar-powered race cars added an interactive layer to the show, making it an event for the whole family.
The Road Ahead
The Brussels Motor Show runs until January 19, offering a unique opportunity to explore the future of the automotive industry.
With electric vehicles, classic cars, and exciting exhibitions, it’s clear that the event continues to evolve and captivate visitors year after year. As for this reporter – perhaps it’s time to learn to drive after all.
For more information, visitors can check the Brussels Motor Show’s website for event details and ticketing information.
