Brussels, August 3, 2024 – The seventh edition of the Bike Brussels fair is underway at Tour et Taxis this weekend, showcasing the latest in innovation and sustainable mobility.
However, the annual event comes amid news of a decline in bicycle sales, as revealed by the sector federation Traxio Velo during a press conference.
According to Traxio Velo, bicycle sales in Belgium fell by 4.73% in 2024 compared to the previous year, with a total of 540,356 units sold.
The decline has been attributed to multiple economic and environmental factors, including geopolitical tensions, volatile stock markets, and the broader challenges faced by the European manufacturing industry.
“The uncertain economic climate has made consumers more hesitant to invest in high-value goods, including bicycles,” explained Filip Rylant, spokesperson for Traxio Velo.
The lingering effects of the Covid-19 pandemic have also played a role, with stock surpluses causing cash flow difficulties for retailers. Additionally, Belgium experienced unusually rainy weather in 2024, which likely discouraged potential buyers.
Despite these challenges, industry experts remain optimistic about the future. “We believe this year has started well,” Rylant said, noting that many of the pandemic-related disruptions have now subsided.
The growing popularity of ‘cafeteria plans’—which allow employees to allocate part of their salaries toward mobility solutions—is expected to boost sales of electric bicycles and speed pedelecs.
A study by Transport&Mobility Leuven indicates that the Belgian bicycle economy has expanded by nearly 90% over the past eight years, suggesting that the sector remains fundamentally strong.
With continued government support for cycling infrastructure and increasing consumer interest in sustainable transportation, industry players are hopeful that 2025 will mark a return to growth.
Bike Brussels 2024 serves as a platform to explore new trends in the industry, with exhibitors presenting cutting-edge e-bikes, cargo bikes, and smart cycling accessories.
The event also features discussions on urban mobility policies and efforts to make cycling a more viable alternative to cars.
As the fair continues to attract cycling enthusiasts and industry professionals, the focus remains on innovation and adaptation. While sales figures may have dipped in the past year, the long-term trajectory of cycling in Belgium appears promising.
This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members
